I like IOTA very much from my Heart bcz it's first of it's kind since no other blockchain startups brought mining less transaction or no transaction fee blockchain,Only after the lauch of IOTA many new start ups came up claiming that they will be launching neural technology etc but none have launched their own blockchain still now.But IOTA made it & also proved it's technology.
IOTA founders are Really awesome in marketing, they have been taking part in many blockchain conference and it leads to huge exposure to the masses which wount many of the startups don't do