Great cryptocurrency. Fast confirmation times, cheap transaction fee. Unique use cases compared to Bitcoin. Active development and reddit community. Probably the only cryptocurrency with a recognizable brand name besides Bitcoin.
People have ignored Litecoin for years, but it has remained a consistent store of value that is supported by many exchanges. Litecoin, with the agreement of participation from most of the hash-rate leading pools, is at the door of activating Segregated Witness. A potential investments opportunity, a LTC value and usability will definitely increase.