NEO had a successful rebrand in 2017 and conducted the most ICOs after Ethereum out of any blockchain protocols. This helped built a large community and awareness around the project. However, the market awareness is waning compared to last year partly because there are so many new projects coming up. As a smart contract platform, there are a lot of competing projects that promise better scalability/decentralization/security. Even if NEO’s throughput reaches 1,000 transactions per second as promised by the team, it is not considered high in today’s standard.