Omg was created to help unbank the banked with Ethereum. What that means is that Omisego is aiming to help answer the fundamental coordination problem amongst payment processors, financial institutions, and their gateways. Currently, in order to send and receive money, merchants and normal vendors have to jump through hoops to get accepted and then wait until money is sent from one merchant to another, which is held on average for 30 days. With Omise, they will be providing a next-generation value transfer service operating across currencies and asset types.