Storj is a cloud storage company that in July 2017 launched its own cryptocurrency-like token system.
STORJ digital tokens based on the Ethereum platform.
The token was formerly known as SJCX. The company recently migrated its tokens to the Ethereum ERC20 standard (it was previously on the Counterparty protocol on the Bitcoin blockchain). Storj did this to reduce transaction fees for the Storj community while also increasing the functionality and usability of STORJ.
A curiousity: Storj is pronounced like “storage”.