It provides not just a protocol, but a whole ecosystem, aiming to solve all aforementioned problems with the current digital asset market place. By designing the whole ecosystem chain agnostic, it will be able to support every existing digital asset. As a result, it is not competing with the currently existing protocols, but is rather trying to enhance the whole digital asset ecosystem by connecting them all to a big, liquid and decentralized network.
It is working on a solution which could solve most of the problems the cryptocurrency market currently displays. While there are projects that partially work on solutions for particular problems.
It is highly ambitious and given the fact that their roadmap goes until 2021, definitely also a long-term investment. While the team seems to know what they are doing, it remains to be seen if they can deliver on their high promises. Given the uncertainty and volatility of the overall crypto market, investing long-term in Thorchain is a high risk / high reward investment.