With digital advertising increasingly becoming the domain of wealthy multinational corporations, True Chain (TRUE) aims to offer small and medium-sized businesses a voice in the sector. With so many marketers failing to keep their promises, blockchain technology is poised to transform the whole digital advertising industry. True Chain focuses on industry prospects and aims to eliminate unnecessary agencies and third parties who offer no value to the whole advertising chain. To achieve their objectives, the platform employs decentralized apps that will be used in the commercial real world.