Review on Ultra by Florian Pautot
Ultra, a new generation blockchain game distribution platfom
The Project
Ultra is a games distribution platform, offering solutions to both developers and players.
Ultra is built on established software that has been reliably working for years.
It's main features are :
For players:
EARN MONEY
Earn Ultra Coins by participating in beta tests and market studies, watching ads, curating games, and more
OPEN PLATFORM
Access third party game services directly within Ultra (item-trading, …)
GET EXCLUSIVE GAMES
Play exclusive AAA content only available on Ultra
RESELL YOUR GAMES
Opportunity to purchase and resell secondhand digital games and virtual items
PLAY IMMEDIATELY
Play games just minutes after purchasing using our staged software downloading technology
BRING YOUR FRIENDS
Earn Ultra Coins through our 2-level referral program
BE PART OF A COMMUNITY
Experience an innovative and rewarding open community
For developers:
EARN MORE
21% more revenue compared to our competitors,
in addition to new streams of income
GROW YOUR COMMUNITY
Manage your community with built-in tools including game-specific clubs, forums, newsletters and chats, as if you own the platform.
GET PAID INSTANTLY
Instant sales payouts enable you to re-inject money into your marketing budget unrestricted by the standard 60-day window.
BUILD BETTER GAMES
Receive support from the community through financial incentives for beta tests, bug hunting, feedback, etc
GAME PORTING MADE EASY
Easily port games from platforms such as Steam, Xbox, PlayStation to Ultra with our universal SDK
NEW REVENUE STREAMS
Earn money through in-game advertising, the secondhand market, item-trading and referrals
MARKETING TOOLBOX
Access to powerful innovative marketing
and promotional tools
BETTER DISCOVERABILITY
Players, streamers, bloggers and the media can access relevant content and engage with like-minded communities.
The Technology
As of now, Ultra is currently operating as an ERC-20 token, hence operating on Ethereum. This is only a temporary solution since they are currently working on developing their own blockchain, that will be a fork of EOS.
According to their whitepaper, they have some pretty ambitions goals regarding the platform:
If they manage to achieve this, it would be one of the most advanced blockchain in terms of performances, and user management.
The Token
Sales
Regarding the token, they raised more than 11 millions dollars during the several sales round, with the following amouts:
Seed:
5.21% of all tokens were sold for a price of $0.063
Presale:
3.95% of all tokens were sold for a price of $0.071
0.39% of all tokens were sold for a price of $0.077
An additional $5mm, with a token price of $0.05 per token on Bitfinex.
Total: $11,381,611 raised over all consecutive rounds.
Token Allocation
Core team and future hires (18%)
- 1 year lockup 1.5 years vesting (2.5 years total)*
Partners & Advisors (4.8%)
- 1 year lockup 1 year vesting (2 years total)
Content acquisition (19%)
- 1 year lockup 1 year vesting (2 years total)
Growth (15.46%)
- 1 year lockup 2 years vesting (3 years total)
Marketing (1.2%)
- 6 months lockup 6 months vesting (1 year total)
Company reserve (10%)
- Only unlocked if 1,000,000 MAU
The Use Cases
VIRTUAL ITEM TOKENIZATION
Ultra will make it possible to tokenize digital goods and to sell them in Ultra or other marketplaces
SECONDHAND MARKET
Ultra will allow players to buy/sell their games tokenized items directly on their platform in a secured a trusted way
2-LEVEL REFERRAL PROGRAM
Players who invite their friends to the platform will receive Ultra Coins
every time their referees purchase content.
Game developers are incentivized to direct their marketing efforts
towards Ultra to earn an additional revenue stream from their users’
purchases — even purchases of content from other developers.
PLAYER EARNINGS
Players will be rewarded when they are using regularly the Ultra platform, for example:
● Referring Players or Devs
● Participation in Betas
● Viewing Ads
● Trading of Digital Goods
● Participating in the Rewards Program
● Installing Ultra Go Mobile software
● Installing PC Free-to-play game
● Reporting Bugs
● Writing Reviews
● Sharing Content on social networks
● Competing in contests
ULTRA MINER
Ultra will provide a 1 button mining solution for its users, allowing them to mine other blockchains. Ultra Miner wil lsupport multiple mining strategies and it will be capable of mining different cryptocurrencies.
STAKING
Ultra will allow its users to stake UOS, but in a different way compared to other staking blockchain. Users won't be rewarded with tokens but with free games, swag and exclusive content.
Partnerships
Ultra has already secured an impressive list of partnerships, with some big players in the industry such as Ubisoft and AMD
Available Exchanges
Ultra is available on several exchanges: Bitfinex, Coinone, Bitrue and Bitmax.
OTC on AirSwap.
Pros
- Gaming industry has been continously growing for years and will continue to do so
- Gaming may be the one the best industry to democratize blockchain since most players are more familiar with new technology and digital currencies
- The team has a very solid experience in the industry
- Big partnerships
- It still has a small marketcap and is not yet widely known
Cons
- It will be a challenge to compete against established players such as Steam
- Already a lot of competition in the blockchain space : ENJ, MANA
- Fast pace industry, development will need to be fast to become a leader
- They don't have CMO as of now (03/09/20)
