Review on VIDY by Amit Singh
Total overview about VIDY.
Vidy has a reasonable business logic. From the perspective of framework design, Vidy's three-tier structure of data, protocol, and application is also reasonable, which can support the operation of its business logic, but the storage and throughput of blockchain technology may be one of the factors restricting its development.
In addition, a large number of user channels and advertising platforms are also one of the challenges Vidy needs to face. On the whole, Vidy has the potential to solve many problems in the advertising industry at this stage. Even if these problems cannot be completely solved, they can also solve some of the problems and provide a relatively new solution for the development of the industry. High-quality video advertising coupled with high-quality services or products behind it will certainly impress consumers. However, compared with Vidy's business expectations, Vidy's development is still at an early stage, and the future challenges and uncertainties are very severe.
In addition, Vidy has integrated its technology into more than 40 publishers worldwide, and signed strategic cooperation agreements with the publishers. Today, Vidy's monthly SDK embeddable page views have exceeded 3 billion times. There are more than 150 million unique visitor exposures in Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and the United States each month. Currently, Vidy is capturing user data from these billions of traffic and has already achieved a 30% increase in the click-through rate of existing publishers.
Through blockchain technology, Vidy maintains the participants in the industry on the same cognitive level, and connects participants in series through the economic incentive mechanism of shared accounts and tokens, so as to achieve a win-win situation for multiple parties.
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Pros
- It provides a unified user interface, development and integration toolkit for the advertising platform.
- Vidy has made a big breakthrough in solving the pain points of advertising industry.
- The platform uses its own platform traffic to help publishers publish advertisements to obtain part of the token revenue.
- It provide users with better content and promote a virtuous circle of all participants in the industry.
Cons
- Vidy needs to cooperate with a large number of channel parties to obtain more user traffic.
- There are many projects similar to Vidy, at this point in time to challenge such a giant, there is bound to be a lot of obstacles.
