Sloop1 is a great tool to help understand the user journey and engagement levels of our website and our customers. We are able to track our business goals and understand our customers. It has helped us to see where our customers are, what their journey is like and what they are looking for on our website. The tool is very easy to use and has helped us to understand our customers. The only thing I dislike is that it is not free, but this is a great tool so it is worth the money. It has helped us to understand our customers. We have been able to see what our customers are doing on our website and how they are using our service.