I like the way you can get a good idea about where your users are clicking on the website. The heatmap helps me understand which areas of the site my users are visiting, which pages they're most interested in, and where there's room for improvement. It also gives me an idea of what my competitors are doing, so I know what to do differently. Sometimes when I'm looking at the heatmap, the colors don't look as vibrant as they should be. But overall, it's helpful. I've been able to use this tool to improve my website's usability.