Review on Fluency by Richard Behara
The ability to create custom metrics is endless!
The ability for us as marketers is endless when it comes down to creating custom metrics. I love being able to create my own reports from our data points! It takes some training if you're not familiar with Excel or Google Sheets yet, however there are plenty of resources available online which can help get your feet wet quickly. There's always room for improvement. If you need more advanced tools such as pivot tables then this might be something we will look into moving forward once the basics have been mastered. We use fluency primarily for ad optimization through segmentation.
Pros
- depth reporting
- Ability customize almost anything in excel
- Great customer service teamHelpful Features:
- Able see all historical trends (pivot table)
- Easy way export any report
- Segmentation & targeting features make life so easy :)
Cons
- Lackluster UI/UX design makes navigating difficult at times.
- Sometimes laggy during peak hours
