The ability to customize your templates for each customer so that they look professional! This program also allows you to use all different types of fonts when creating campaigns as well as being able to create multiple pages within one campaign without having duplicate content from other page links or sections included. I wish there were more options available regarding how many characters could be used per template but this has been addressed by allowing us flexibility through our account manager who works closely with their support team throughout implementation/upgrade process. We have seen great success using lead Sparrow to deliver quality leads across several verticals including B2B sales & service providers (financial services), consumer products companies, healthcare organizations and non-profits. In addition we are beginning work now exploring ways to implement it into new business lines such as direct response TV advertising where high engagement rates can provide excellent results if done correctly.