It saved us time by pulling our data into an easy-to use platform, allowing for seamless integration as we build out future products. The interface could be more intuitive (easier/faster navigation) if there were fewer icons showing up when you are trying to find something within the program's featureset. This was not necessarily true of previous versions but I would assume it still exists. We used this product at my employer to help streamline some ad targeting processes that previously took days or weeks using Microsoft Excel spreadsheets.