I bought three for my grandson and great grandson. They love it! They actually learn from the clock, but they help and now challenge their parents when they tell them it's time for bed. All they have to do is look at their watch and see if it's true or not. My great-grandson took a picture of himself on the first day. They are two and three years old and the watch is so easy to use that it immediately started doing what we had to read the instructions for. I think it's a great tool and a great learning tool.