The platform has allowed us to create our own ad campaigns, with very specific targeting criteria. We are able to target by interest groups or even individual keywords. With this system we can also track which ads have been clicked and how many impressions each one had. It's easy for anyone who knows little about coding to be able use it. I would say they could add more features like bidding on multiple networks at once, but everything else seems pretty good so far. They don't offer much training outside of what you see when using their website, but all information needed should already exist within your account. This is perfect if you're not familiar with programming. If you do know some code then there might be better options available. Our main goal was allowing clients to easily reach potential customers without having to pay high fees from other services.