I like that it's easy enought anyone can use without needing any training or prior experience with SQL Server databases - no need just install & go! Also very user friendly so you don't have much setup required at first either (no GUI). The UI looks dated compared to other tools out there but this could be remedied in future releases by updating/improving their look-and feel as well as functionality of some features such as queries window etc.. This program has been great when creating reports which are used within our organization along side SSMS itself making reporting easier than ever before.