I like that it gives me options when setting up my site as well as creating different types of layouts (eCommerce store/website). Also love how much customization there is! This allows us flexibility for our clients' needs without having to pay an extra fee every time we need something changed or added. When something isn't exactly what they want but not specific enough they have problems figuring out which template fits best then they come back asking about more changes. It's been helpful knowing where their limits are within certain products so far though this has never really become too big of an issue since most people realize once they know what works better than another product the difference won't be drastic between them all.