The fragrance smells fresh and clean. But I can see the gel pad coming off pretty quickly. I know others have mentioned that you only have to fold back half of the film a little and then the other half, but if you have a truck or large SUV this won't work. A half-open gel pad does not give off enough scent in large vehicles, I recommend opening the entire pad. It's definitely better than store-bought air fresheners because they don't have that suffocating smell. UPDATE: Docking some sprockets. The scent doesn't even last a month. I'm in Colorado where it doesn't even get too hot so I don't know why the gel evaporates so quickly. I've really liked the smell for a few weeks. But after that you have to change it. It's just not profitable.
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