I like that it allows you to have multiple programs, so if one program does not work out well then another can be added in its place without having too many problems with continuity of service or losing customers from your current system because they do something else now instead! It's very easy to use as long at least some training has been done by someone who knows what he/she doing (or she). There are certain aspects which could improve upon such things as allowing more flexibility when creating new offers etc but overall this product works great!! You cannot beat free services offered via email marketing campaigns- just make sure there isn't anything better already being used before implementing yours. My main goal was trying to get my members excited about getting coupons through our website vs printable ones sent directly into their inboxes - we were able solve both goals using these products together rather than separately. !