After spending half my life trying to avoid cruelty-free products, it's been a breath of fresh air. Cruelty free, better for the planet, fresh mint flavor and... keeps tooth decay away or at bay. My dentists are always sooooo hesitant when I tell them what I use because it's not Crest, Colgate or anything like that. Well, let me tell you that I got a gold star for my last visit to the dentist. After a pregnancy that reduced my tooth enamel (hello, morning sickness), I struggled to stop the tooth decay. I combine this toothpaste with Sonicare and CocoFloss (expensive but by far the best dental floss). At the last visit (one year between cleanings) the hygienist and dentist said there was no plaque and the caries had not progressed! "Kiss my face" is a staple of oral hygiene (as is cutting out sugar).
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