I like that they are always looking for new ways in which their product can be used, it's very helpful when you're an agency trying to get your clients' ads seen by as many people/devices as possible! The website is also easy-to use for both advertisers & consumers alike - no technical knowledge required at all (although there isn't much "technical" about any part!).
It does take some time getting everything setup correctly but once done its great. They've got good relationships with Google Adwords so we have been able to leverage those partnerships without having to spend too much ourselves.