I love pretty much anything to do with Himalayan salt. Yes, the texture is smooth, but not so much that I care. Also, it foams up more in my mouth than regular toothpaste, so when I get foam in my mouth, I smile, giggle, and spit it out. It may annoy you, but not me. The taste isn't too minty like some other toothpastes, but it's enough. It's like chewing gum instead of mints lol. I like the pump bottle. It's much more convenient than a tube. I wonder if other toothpastes do that? Also, the cost should be comparable to private label unless you're buying in bulk. Given the amount that's in the bottle, this is about the same as the crest we bought. I've been using it for a month I think. I love it!
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