I like how easy it was to set up my account with this software! It's very user friendly when you're just getting started-- but also has all kinds of options if necessary (which we didn't need). We've been using numerators insights in our store since last year; however, not much changes from month-to-month because they are constantly updating so there aren't any issues at present time aside from needing more space which isn't really an issue anymore now than before as well. They have helped us understand customer behavior better through analytics reports along side other tools such as Google Analytics or AdWords/AdSense campaigns etc., allowing me to maximize ROI while still being effective within budget constraints.