I like that it has so many features, including mapping as well as other things. It's easy to use compared to our previous solution which was far more complicated. Also liked their customer support; they are always very responsive and helpful when we have questions or need assistance. Mappointeer is expensive but worth every penny! We use MapPoint in conjunction with the Salesforce CRM system for clients. This makes our life easier by allowing us to map all of our leads before contacting them through email or phone call.