The platform is very easy to use for both new users as well experienced ones! I have been using this product since last year now but i still find some features of interest that can be added or improved upon by adding more functionalities from time-to -time (such like being able add custom filters etc).
Nothing really comes out at first sight so if someone has used any other software before then they will understand how great fathoms workflows are compared too those others products available around!! Highly recommended especially when your looking into creating complex campaigns where there needs lotsa automation involved. Creating various reports within different segments which allows me keep track over my performance throughtout each day/weekend period without having to go back home every single night just because its late already. ! Also helps create automated emails / notifications depending upseon certain actions taken throughout days activities! Easy way.