I've been using this product for years and love it. I will say I have tried others on occasion but this shampoo has always been my favorite and staple. I love the quality of this shampoo, the subtle scent and what it does to my hair. My favorite hair color has always been red-red-red and now I have copper highlights in my hair. Unfortunately reds oxidize faster than other colors and for me this color enhancing shampoo helps keep the color vibrant for longer. To be honest, I stopped trying other shampoos a long time ago because they just didn't work that well for me. I also like to buy a liter (get a pump too!) because that will last me about a year and I don't spend as much money on smaller bottles which cost more and don't seem to last as long. This is a good buy for.
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