The ability to create my own content or use templates is great! I'd like more features for creating custom fields that are specific only towards our accounts, but using those provided by intouch has been an excellent solution so far when needing customization/customization via template options available out-of box have met all needs as well! We've used this within multiple sales teams at different companies now across diverse industries such us finance & tech consulting where we need people connected over social media platforms (LinkedIn).