I like how easy it was for us as recruiters/admins, we could quickly create our own ads without having any coding experience or knowledge about HTML5! The platform offers many features but sometimes they can be confusing if you're not familiar with them yet so make sure your team knows what each feature does before using this tool in their campaigns; otherwise there's always someone who will get confused by something new which might lead into some problems down-the line (like an abandoned account). We were able improve engagement rates between 30% - 50%.