. The paper serves its purpose. like a nice seamless background and mostly non-reflective. The weight of the paper is similar to the heavy thick paper that I like. However, if the paper has creases, scratches, or moisture gets on the paper; It's useless unless there's a lot of post-shoot photo work. In general, I like the background color because it creates a nice even background in both incandescent and daylight lighting. I am satisfied with the product.