I love this product. I've gone from a 3 key keychain to the sudden appearance of 7 keys and I'm so sick of all this jingling. and noticed my phone screen was banging (yes I know I should be more careful but sometimes the girl is out and the most important thing is I have the keys and the phone.). I was hesitant at first because of the price but now I realize it was worth the investment as I use it daily. It was amazing as I collected all my keys and kept them in order. I don't have to worry about them tangling with other cords (headphones) or scratching my phone. Also, my keys fit more comfortably in my coat pocket and take up less room in my purse (about the size of a large lipstick). Note that I have an auto start car so I 1) didn't worry about the weight of my keys (bad for the ignition) and 2) didn't try to put the car key in the loop. It sometimes loosens, but that can be user error and can easily be tightened with a coin. I still have my car keys/fobs, door key, and pill tag hanging on my keys, but I finally have everything I need and they're organized!
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