I like that it has an intuitive interface for business users, as well as data scientists who are not used to R environments. It's easy to get started with using this platform once you have some experience working in R or python/pandas (or whatever your language of choice). The pricing model makes sense but can be pricey. For instance, we use their analytics service which cost us ~$2K per month so they make up about half our monthly spendings - even though most customers only need 2-3 tools from them! We're solving problems around predictive modelling across customer segments where there will likely be millions of rows of data being analysed regularly over time.