The most important thing is that it's easy to use with intuitive interface which makes my job easier. It also has some useful features like filtering by keywords or hashtags. Sometimes I need help from support team but they are always ready to assist me in solving any problem related to software usage. I highly recommend this tool if you want to monitor your brand image online as well as offline. So far no complaints about its performance. We can track our reputation using semantrums services and we get insights into what people think about us.