The ability of using different parameters (CPM) with various channels at one time has made it easy in finding out which channel is working or not while planning our budgeting process! We have also seen reports from other partners who are doing their data collection via API integrations as well so its been awesome experience overall!! Nothing much I dislike because we've used this software since day 1 - even when there was no direct access option available- but nothing specific either! Make sure you do your homework before signing up any kind contracts/agreements etc., just read through all legal terms firstly!! Data collection & reporting capabilities were main benefits i got along with great customer support service given by TeamTV2 during my trial period.- Easy Accessibility across multiple platforms like Desktop /mobile web browsers too makes work easier than ever now days especially within corporate environments.