The ease of use, how quickly I was able to get up & running without prior experience or technical knowledge! It's easy enough for anyone who is tech savvy but not so complicated that it requires more time than you have available in order to set things right (if needed). We are using this software as an internal tool at my work place which allows us easily access all information pertaining to sales orders/invoices etc., This has really helped streamline processes by allowing me to view everything from one screen rather then having multiple tabs open across different applications like excel spreadsheets.