The interface was easy enough for me, as I am not technical at all! My sales have been increasing since implementing this software into my own website. It's one of those things you can't believe how much time it saves when compared with other platforms (even if they are free). Not many downsides really - but there could be more features in terms of social media management etc? As mentioned above though, very simple platform which has made getting started incredibly straight forward! We've noticed an increase in our traffic from search engine queries, so we're working hard on SEO now too.