This app allows me to see what my competitors are bidding, how long they have been in business (which can give you some insight into their integrity) as well as who has seen/ignored them recently which gives us an advantage when placing bids for ads we want our clients to buy! It also helps keep track of your competition so that if necessary I'm not accidentally leaving money or time behind due solely because someone else was faster than myself at submitting it before being contacted by one of these companies offering more funds!!