I like that it gives me insight into each client's current media buying program, as well as their future needs for advertising campaigns from my perspective in this market place is growing rapidly with clients such as Google. The team at MSC has been very helpful providing great advice which guides our strategy along with taking us to new services where needed or desired by the agency! Their service level of quality customer care speaks volumes about them all around!! What we are looking forward most to using now with MSO (Multi Service Offer) is an enhanced online video inventory management system for both OTT partners! Very happy so far thus working together with these guys - they're passionate which shows clearly in the results. The price is very attractive, it's easy to use and you can easily monitor your social media accounts from one place. I have not found any downsides so far as of now. It is a good tool for monitoring all of our online activities. We are able to keep track of what people are saying about us and we can see if there are any negative comments.