The ability of creating different types or levels is what I like most about this software for my business needs! It's very easy once you get used it - just create as many campaigns/types that your need; add conditions (if any); set goals & values etc!! This makes me feel good when we have so much information in our database but still not enough time at times because there are too MANY things happening around us. Also its web-based which means i can access anywhere anytime from where ever am with internet connection!