Review on 🔴 Loreal Excellence Hicolor H09 Tube Red Hot Hair Dye - 1.74oz (51ml) by Whitney Bailey

As with many other reviews, I went for a non-copper shade but a very deep reddish brown. I was an ash blonde shade (discolored from dark brown a few months earlier) so there was no color conflict or hair damage. I used this shade a long time ago when it was a commercial box color with great results, not sure what happened now as I am also familiar with stylistic mixes and have done it many times with other shades. Everything clean, on time, etc. For the first time, my hair was washed very sticky and poorly, severely oversaturated. I had to remove this color completely. Shame.