This toothpaste tastes fresh. It's not exactly what I expected, but it leaves my breath fresh. Cleans teeth well and looks soft enough. I have sensitive teeth and I usually use toothpastes designed for this problem, but I bought these for my family and have used them several times. I liked it. My son hated it. He said it tasted awful and didn't whiten teeth like Crest or other super-whitening toothpastes. I use activated charcoal to remove stains and whiten my teeth, so I wasn't concerned if this paste would make my teeth dazzlingly white. I just wanted a fresh mouth and neat teeth and this paste seems to do the job well enough. I prefer other brands for flavor and formula, but this one seems to do the job well and is often cheaper than other similar sized pastes.
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