The ability to easily integrate with other services like Adobe, Salesforce etc., as well as being able to use it in conjunction of our own custom applications was great! I would love for them to create more integrations between their products that are not currently available (like integration into Google Sheets). It's easy enough if you know what your doing but there should be some sort tutorial or guide somewhere online so people don't have to go through trial/error trying to figure out how something works. We were looking at using this product internally within one department only - we needed an internal tool where employees could upload videos from any device they had access too without needing IT support.