I like that it is easy to use, has many features and you can customize your own ringroost account with all of your social media accounts at once! Sometimes when we are texting someone outside our circle, they may see us using another app or website. It's not always possible for them to know which one we're actually using so this helps solve that problem. They also have an application called "Ring Rooster" where you can put in text messages from any phone number to send out as if it was coming from your business line. This makes it easier for people who don't want their friends to know what they're up to but still want to be able to communicate through email/texts.