I love that you can use it in your office to create videos for marketing purposes or as an employee training tool! It's easy enough anyone who knows how computers work could make one of these video clips if they had some basic skills with editing software/apps such Adobe After Effects (which is required). There are times where there isn't much going right but at least we know what our main problem was so when filming next time around everything will be better than before - just keep practicing :) If this program were free then definitely purchase!! Marketing tools / Training materials etc.