The ease, in-sight view access provided by this software makes it so much better than other similar products available out there - which are quite expensive when compared with our price point! Nothing really I dislike as such or can think about anything else apart form its pricing factor!! If one wants an easy way forward then definitely try these folks at amazon volume insights team. They have helped us tremendously over last few years while handling all kinds of queries around Keywords & Merchant Analysis etc.- Their suggestions were always spot correct without any scope for doubt! I like the fact that I can see how many searches there are for each word, and it also gives me options to refine my search as well. It's not easy to navigate once you get into it, but if you're willing to put in the work it does help you get better results. This is one of those tools that will pay off if used correctly. If you don't have time to learn how to use it, then this isn't the tool for you. I use it to help with my SEO.
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