The best thing I like is that it can be used for any website or app - no matter what CMS you are using. It provides great insights into your data and allows us to make changes accordingly. You can also use this tool in combination with other marketing tools such as Mailchimp etc. If there is anything specific that we need to work on then they will help us out within 24 hours. Nothing really! We have been able to track our leads better than before through idiopage analytics. Also, it has helped us understand which customers are most likely to convert. As well, it lets me know how many people actually read my ebooks/reports. This way I am sure if I should write more content or not.