The ease of use of the product, the ease of the software. We used the product to create a website for a business we were helping with a website and digital signs. The software was easy to learn and use. The customer service was excellent. The program allows for the creation of custom messages and graphics for the digital signs. It is very easy to use. The only thing I didn't like was the time it took to get a custom graphic to show up. I have used other products and programs that require you to learn a lot of different codes and tricks to get the look you want. The customer service is very good. I would definitely recommend this product. We were able to create a custom website for a client.