I really like that Cinemagraphly is free (no additional subscription required) and that it integrates with my social media accounts, meaning I can post them straight away. It could be easier to create video clips using it. Once you understand how the tool works, it can be a bit overwhelming, so the tutorials are a bit lengthy. I believe the best way to really get the most out of Cinemagraphly is to watch the tutorials online. Cinemagraphly helps my create video content for my professional social media accounts (instagram/facebook). I'm able to create professional looking videos that take advantage of the videos I am already posting. I do enjoy that it's quick and easy to use. I also like how I can save the video clips so I can use them again, so I am not required to create a new file each time. I like how you can add in all your graphics or pictures so it makes creating videos for social media much easier than having to use Photoshop etc alone! It is not very easy at first but with practice this tool becomes second nature :) Nothing really as of now though :). A must have software if u are working online using Instagram/Facebook because then there's no need anymore when needing graphic design tools such us Adobe photoshop which would be time consuming (and expensive) otherwise!