The ability to target specific locations, such as restaurants or gas stations for example is great! I love that you can also track where people go after clicking through from your ad (which makes it easier when trying to figure out ROI). It's not always easy figuring this stuff all yourself - but they have some really helpful tools available online if needed so no worries there either. We've been able use their services in our restaurant industry clients' ads without any issues at all thus far though we haven't done too much yet since launching them last week during Black Friday/Cyber Monday weekend :).