I like that we can easily track our campaigns, so it's easy to see what keywords are bringing us traffic from organic searches as well! The customer service has been great too - they're always willing to help solve any issues or questions you may have when using their platform. It would be helpful if there was an option for more granular reporting (e.g., by day). We've also found some minor bugs with tracking/reporting which could use improvement; but overall everything works pretty smoothly once set up correctly. Using demand fuel makes managing all of my online advertising efforts much easier than having them handled separately elsewhere-it helps keep me organized without overburdening myself at other times during each week while still getting results.